Because what happened was, as per usual, I was at the bookmines, in the music shaft specifically, and came across this album:

It's Frightening
Now I hadn’t heard of White Rabbits, but the image was of interest to me. In fact, more and more recently, I’ve simply picked things up based solely on covers and, you know, I’d say that my success with finding decent things to read/listen to/watch has probably gone up. So that’s a quick way of saying that White Rabbits second full length album (if wikipedia is to be believed…) “It’s Frightening” is worth listening to, but I hadn’t thought so on the first listen through.